Culture

From stories of extraordinary athletes to news of the latest product collaborations, this is Diadora Culture. Explore and be inspired.

Marathon des Sables: Ultramarathon in the Desert with Sestriere-XT2

Discover the Marathon des Sables, the extreme 250 km race through the Moroccan desert. Diadora Sestriere-XT2 to accompany the ultra runners on this gruelling 250 km journey across the Moroccan desert.

Principles of Italian Innovation

Discover Atomo Star, B.Elite Star, and Match Winner ITA: Made in Italy shoes that combine design, performance, and precision. Born from the collaboration between CRD and Manovia, they embody Italian craftsmanship in the sports world.

Atomo: Italian Innovation in Running - Lightness, Cushioning, Energy

Principles of Italian Innovation

B.Elite Star - A legacy rewritten

The Made in Italy tennis shoe that combines lightness, cushioning, and responsiveness.

Gara Carbon 2 - Improve your performance

Discover Gara Carbon 2, the racing shoe with a carbon plate by Diadora. Designed for responsiveness, stability, and comfort, developed with Anima PBX for maximum performance.

Campo XXV Aprile

The story of Campo XXV Aprile in Milan, where Diadora explores the connection between sport and life through the athletes who frequent it. An iconic place since 1963, full of energy and sporting success.

Nucleo 2 - A matter of progression

Lightweight and fluid, the training tool for those who truly understand the journey.

Jenns Fernández

Diadora tells Jenns Fernandez. The athlete who won 5th place in the indoor 60 metres in 2024, an emblem of constant commitment and the desire to overcome all boundaries.

EP. 09 - Winter Protection The Winter Run

Discovering Diadora running apparel that can regulate body temperature even in the harshest conditions. Chemical-free and gentle on the skin.

C’EST PARTI

The Speed Project CHX

Squadra di Corsa

IN PERPETUAL MOTION.

EP. 08 - Vigore 3 The Balanced Run

Vigore 3 is part of the Blushield family, combining the Anima compound with Blushield technology, focusing on comfort and stability.

EP. 07 - Sestriere-XT2 The Traction

Sestriere-XT2: constantly adapting. The only shoe equipped with the XT technology is now available in an updated version.

DROMO on The Speed Project.

Discover the 548 km ultra-marathon, the epic race from LA to Las Vegas. The experience of the DROMO running crew.

Arsenale dello Sport: Innovation and Sport with Diadora

Discover Arsenale dello Sport: technology and performance in a unique experience with Diadora.

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