Culture

From stories of extraordinary athletes to news of the latest product collaborations, this is Diadora Culture. Explore and be inspired.

Lack of Guidance x diadora

Football is Our Shared Language

Marathon des Sables: Ultramarathon in the Desert with Sestriere-XT2

Discover the Marathon des Sables, the extreme 250 km race through the Moroccan desert. Diadora Sestriere-XT2 to accompany the ultra runners on this gruelling 250 km journey across the Moroccan desert.

Run it back

Equipe '75: The Historic and Authentic Diadora Heritage Shoe

Principles of Italian Innovation

Discover Atomo Star, B.Elite Star, and Match Winner ITA: Made in Italy shoes that combine design, performance, and precision. Born from the collaboration between CRD and Manovia, they embody Italian craftsmanship in the sports world.

Atomo: Italian Innovation in Running - Lightness, Cushioning, Energy

Principles of Italian Innovation

B.Elite Star - A legacy rewritten

The Made in Italy tennis shoe that combines lightness, cushioning, and responsiveness.

Future Nostalgia

Larissa Iapichino Wears Legacy

Gara Carbon 2 - Improve your performance

Discover Gara Carbon 2, the racing shoe with a carbon plate by Diadora. Designed for responsiveness, stability, and comfort, developed with Anima PBX for maximum performance.

Campo XXV Aprile

The story of Campo XXV Aprile in Milan, where Diadora explores the connection between sport and life through the athletes who frequent it. An iconic place since 1963, full of energy and sporting success.

Nucleo 2 - A matter of progression

Lightweight and fluid, the training tool for those who truly understand the journey.

Diadora talks about The Ringleaders: Canadian football community

Diadora talks about The Ringleaders, a Canadian football community with which it has embarked on a collaboration. Through the voice of Angelo, coordinator and designer of the community, we talk about football and the iconic Midnight Cup tournament.

Hikmet Sugoer x Diadora

A homage to the art of speed

diadora 40th MI Basket: Iconic basketball shoe for Dino Meneghin

Check out the diadora Mi Basket Basketball Shoe: Created for Dino Meneghin, Italy's all-time top basketball player, 40 years after his birth in a limited edition.

Jenns Fernández

Diadora tells Jenns Fernandez. The athlete who won 5th place in the indoor 60 metres in 2024, an emblem of constant commitment and the desire to overcome all boundaries.

Mythos: your new propulsive force

Initially created in the late 2000s as a running product by gold marathon medalist Gelindo Bordin, the Mythos is now brought back to life under a new light – that of daily life.

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